Monday, April 1, 2013

How to Avoid Highlighting Brand Weaknesses

When adding new brand features, it is critical to ensure that they are consistent with the current brand values. A case study from Lululemon is used as an example of what to avoid.

Sunday, March 31, 2013

5 Tips to Improve Your Product's Quality

Your product may have a great design, but if the quality is poor, your customers are likely to be dissatisfied.  A case study from Lululemon is discussed to illustrate its importance and how to improve quality.

Monday, December 24, 2012

Supplements or Real Food: Which Is Better?

With busy schedules it is often difficult to eat healthy and many of us resort to supplements. Are supplements as good as we hope? An unlikely experiment provides some evidence how real food is superior.

Friday, December 14, 2012

When More Than Facts Are Needed: ACLU Case Study

Mark Twain once said that "A lie can travel half-way round the world while the truth is putting on its shoes." One reason that a lie circulates quickly is a lie is often "sticky" or memorable while the truth is often boring. To set the record straight, truth needs to use "sticky" communication techniques to connect with its audience.

Wednesday, November 7, 2012

Use Change Management to Get Out The Vote

Voting, like many of our work-related programs, could benefit from better change management. Using voting as a case study, learn how to increase adoption of your program by making it easier, more compelling and socially supported.